Privacy Policy

1Purpose of this Privacy Policy

At KDH Ltd, trading as My Appliance Shop (“we”, “us”, “our”), we are committed to protecting the privacy of our customers and users of our website. This Privacy Policy explains how we collect, use and safeguard your personal data when you use our website or purchase products from us.

This policy should be read alongside our Terms & Conditions and any other privacy notices or fair processing information we may provide on specific occasions.

2The data we collect

We may collect and process the following types of personal data:

We use this data to fulfil your orders, improve our services and — with your consent — send you marketing updates.

3How we collect your data

• Directly from you — e.g. when placing an order, creating an account, signing up to marketing, or contacting us.
• Automatically — via cookies, server logs and analytics when you browse our website.
• Third parties — payment providers, delivery services, analytics partners, or publicly available sources (e.g. Companies House).
• In-store — via CCTV and security systems.

Please refer to section 12 and our Cookie Policy for more details on how cookies are used.

4How we use your personal data

We only process your personal data when lawful to do so, including:

• To fulfil our contract with you: processing orders, payments, delivery and after-sales support.
• To improve services: analysing usage, sales data and customer feedback.
• To personalise your experience: tailoring offers, promotions and recommendations.
• To comply with legal obligations: tax, accounting and regulatory requirements.
• To protect our business: fraud detection, crime prevention and enforcing our terms.

We will not use your personal data for unrelated purposes without first informing you.

5Lawful basis for processing

• Contract — where processing is necessary to deliver your order.
• Legal obligation — where required by law (e.g. tax reporting).
• Legitimate interests — e.g. improving services, preventing fraud, or limited marketing (balancing your rights at all times).
• Consent — for direct marketing or other optional activities; you can withdraw consent at any time.

6Marketing & contact

• You will only receive marketing communications from us if you have actively consented, or if you have purchased from us and not opted out of receiving such messages.
• We may contact you by email, SMS, post or telephone with news, offers and promotions that we believe may be relevant to you.
• You can unsubscribe at any time by clicking the unsubscribe link in our emails, replying to any message you receive, or by contacting us directly at sales@myapplianceshop.co.uk.
• Please note that unsubscribing from marketing communications will not affect essential service communications. We may still need to contact you about important matters relating to your order or product, such as delivery updates, installation arrangements, warranty information, product recalls or safety notices.

7Disclosures of your data

We may share your personal data with:

• Service providers (e.g. delivery partners, IT support, payment processors).
• Professional advisers (e.g. auditors, insurers, legal advisers).
• Regulators and authorities (e.g. HMRC, ICO, law enforcement where required).
• Manufacturers and suppliers — where necessary to resolve product issues or recalls.
• Warranty and insurance providers — if you purchase extended cover.
• Third parties in business transfers — if we sell, merge or restructure.

8International transfers

We do not routinely transfer personal data outside the UK/EEA. If this changes, appropriate safeguards will be put in place.

9Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which it was collected, including meeting any legal, regulatory, tax, accounting or reporting requirements. Retention periods vary depending on the type of data:

We may retain certain information for longer where there is an ongoing dispute, complaint or potential litigation, or where we are required by law or regulation to do so.

10Your rights

Under data protection law, you have rights to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion where no longer needed.
• Object to processing based on legitimate interests or for marketing.
• Restrict processing in certain circumstances.
• Request portability of your data.
• Withdraw consent at any time where consent is the basis of processing.

To exercise these rights, contact us at sales@myapplianceshop.co.uk. We may need to verify your identity before acting on your request.

11Security

We take the security of your personal information very seriously. To protect it, we use a combination of technical and organisational measures, including:

• Secure connections (HTTPS/SSL encryption) across our website to ensure any information you provide online is transmitted safely.
• Access controls and authentication so that only authorised employees or trusted service providers with a legitimate business need can access your personal data.
• Firewalls, anti-virus protection and regular monitoring of our IT systems to help prevent unauthorised access or malicious activity.
• Staff training and confidentiality obligations to ensure anyone handling personal data does so responsibly and in line with data protection law.

We also maintain clear procedures for detecting, reporting and investigating suspected personal data breaches. If a breach occurs that may put your rights or freedoms at risk, we will notify you and, where legally required, the Information Commissioner’s Office (ICO).

While we take strong precautions to safeguard your data, no system can ever be guaranteed as 100% secure. We therefore encourage you to take sensible steps on your side, such as keeping login details private and using secure passwords.

12Cookies

Our website uses cookies to give you the best browsing experience, personalise content and help us understand how visitors use our site.

• What are cookies? Cookies are small text files stored on your device when you visit a website. They allow the site to recognise your device and remember your preferences for future visits.
• How we use cookies: to keep the website secure and functioning properly; to remember your preferences (such as login details or saved items); to improve site performance and understand how visitors use our website; and to show you relevant offers and promotions where marketing cookies are enabled.
• Managing cookies: you can disable or delete cookies at any time through your browser or through our cookie settings, but please note that some parts of the site may not function correctly without them.
• Third-party cookies: we may use trusted third-party services (such as analytics or payment providers) that also set cookies to support website functionality and performance.

Full details, including a breakdown of each cookie category, are on our Cookie Policy page.

13Contact us

If you have questions about this policy or your data:

• Email: sales@myapplianceshop.co.uk
• Phone: 01622 541 550
• Write to: KDH Ltd, My Appliance Shop, Riverside 1, 32 Riverside, Sir Thomas Longley Road, Medway City Estate, Rochester, Kent, ME2 4DP

You may also contact our Data Protection Officer at sales@myapplianceshop.co.uk.